What Mistakes Should I Avoid in Digital Marketing Interviews?

  • Drop files here or
      I have read and give consent for the use of my data in relation to recruitment services as set out within the privacy policy (http://www.glossrecruitment.com/contact-us/privacy-policy/)
      Yes, I would like to be added to your database for information about this role, new opportunities and careers industry news (you can unsubscribe at any time).
    • 10th October 2017

    In one of our earlier articles, we examined how to nail interviews for jobs in the design sector. Now we're examining the other side of the coin and asking how digital marketing professionals can secure their dream job.

    Whether you’re currently looking for a new role, or just browsing to see if you’re still up-to-date with interview trends, our most common digital marketing mistakes
    is a useful article for anyone in the digital industry.

    Of course marketing, digital and design jobs have some overlap. The majority of agencies use people from all of these fields in tandem. At the same time, each of these jobs has very different requirements. Agencies will look for different things when interviewing for each role. So if you’re a marketing or digital candidate, what should you expect? And what should you avoid?

    We’ve drawn up a new list that highlights some common mistakes people make in interviews for digital marketing jobs. By bearing these mistakes in mind- and working to avoid them- you can present yourself at your very best in any interview.

    The most common mistakes you can make are:

    1. Being Unclear About Your Skill Set

    Digital marketing jobs are a large and complex sector, and many different skills are associated with them. Copywriting, SEO, web development, PPC etc.

    There may be some overlap between these skills, but everyone will need to specialise at one point or another.

    That’s why you need to be specific about what you can actually do- both in your CV and the interview itself. You may be a social media wizard or a queen of website construction. Whatever your skills, make sure you’re clear about both your abilities and limitations (without actually saying you can’t do this or that).

    Always highlight the things you can do, rather than the things you may be able to do. It’s always better to excel at a small number of things than be mediocre at several.

    Never suggest that you know everything about a particular subject or about the entirety of digital marketing. It smacks of arrogance, is highly unlikely to be the case, and you will invariably struggle on the chance you get the job you’re applying for.

    2. Misunderstanding the Focus of the Role


    Besides researching the company, candidates should understand the digital marketing jobs they’re applying for. There’s no point applying for a junior web designer role if you spend your days optimising blog posts.

    A good way to avoid this mistake is to make sure your CV is tailored to a specific job. Go through the job description with a fine-toothed comb and list the skills they ask for. Then go back through your CV and ask if it shows evidence of these skills.

    By determining if a job is for you sooner rather than later, you’re getting to your dream job all the sooner.

    3. Forgetting About Your Evidence


    In our article on portfolios, we talked about the importance of curating your content. Digital marketing jobs don’t always require a portfolio. But it doesn’t hurt to think about the work you can discuss in an interview.

    If you’re applying for a copywriting job, for example, you may want to bring in some printed material you were proud of. Having it to hand can aid you in your discussion of the work, and gives the interviewer something tangible to look at.

    Whatever you decide to discuss, have a strategy behind your choice. Choose a piece of work (or a handful of pieces) that show off the skills the job requires.

    Don’t inundate the interviewer with examples, either. A personal blog can be an excellent way to show off your skills, but your interviewer won’t need to see all of it. One superb article is best.

    4. Confusing Your Jargon


    Digital marketing jobs are rife with jargon and abbreviations. Do you know your bounce rate from your click-through rate? Your H1 from your CTA? If not, you should familiarise yourself with as much relevant jargon as possible, well before the interview begins.

    Search engine optimisation is one field that’s rife with acronyms. Try to avoid making any obvious mistakes; nobody wants to be the candidate who mixed up SEO and CEO in one unfortunate interview.

    5. Falling Behind on the Latest Updates


    Quick! Name Google’s latest update!

    Was it the Koala? The Moose update?

    If you aren’t sure, now is the time to find out.

    Jobs in digital marketing require a lot of highly specialised knowledge. This knowledge is constantly being revised (Google’s search algorithm will never stand-still and neither can you). You need to stay abreast of it in order to land- and keep- your dream job.

    If you have some gaps in your SEO knowledge, don’t worry. Websites such as Search Engine Land and the Moz Blog are excellent ways to find the latest news, as well as expand or brush up on your knowledge. Other great resources include Search Engine Roundtable, which covers the actions of several different search engines, and HubSpot, which covers marketing and sales in detailed blogs.

    If you’re a developer, websites such as UdemyCodecourse and even Youtube are ideal for building on your existing coding knowledge. Dribbble and Behance are also great sources of inspiration.

    6. Expecting a Specific Interview Structure

    Every agency has a different interview process. Some will be a laid-back conversation; others will have a list determined by HR. It’s your job (as a candidate) to anticipate both.

    Don’t be rigid; prepare your CV and key skills, but be prepared to talk about them in any setting and context. If you’re confident in your abilities and evidence, the format of the interview will be the least of your worries.


    If you are aware of these mistakes, you will be able to discuss your skills and sell your abilities much more effectively. And with Gloss Recruitment, finding the right job has never been more straightforward. We match the the perfect job to the ideal candidate, and make the path to a satisfying career as smooth as possible.

    Kickstart your job search today: browse our list of available jobs, or give us a call on 0870 3219788.