The best LinkedIn Groups for Leeds marketing agencies to join

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    • 29th August 2019

    Marketing agencies in Leeds can benefit from joining LinkedIn groups, whether this is on a local, national or international level.

    But in our time as a Leeds recruitment agency involved in creative recruitment and marketing, we’ve learned there’s a lot of noise to cut through. Too many LinkedIn groups focus on sales messages rather than help or advice on doing your job. It can be tricky to cut through the noise and find a useful group, and for Leeds marketing agencies—which face fierce competition—having that edge is especially important.

    To help you sort the wheat from the chaff, we’ve put together this new list of the best groups for Leeds marketing agencies.

    1. Yorkshire Mafia

    This is one of Yorkshire’s most well-known networking groups. They’re very active in Leeds, though they’re also branching out into Harrogate. Freelancers and candidates are the site’s biggest users, though marketing agencies can definitely benefit.

    The Yorkshire Mafia prides itself on creating bonds between Yorkshire pros that might otherwise go unrealised. They go beyond the usual online/offline binary with a mix of events. These include monthly networking events—which allow for plenty of face-to-face conversation—alongside other general and special interest events. A major event in their calendar is their Buy Yorkshire conference, the North’s biggest B2B conference and exhibition. Their regular appearances in both the regional and national press should also turn the heads of both agency owners and senior management.

    Despite its popularity, membership of the Yorkshire Mafia LinkedIn group is by application only. The group will review LinkedIn profiles, and might ask you to supply additional information. The group will also watch out for sales messages and blatant self-promotion, so use it wisely.

    2. The Yorkshire Marketing Community

    Although this is a relatively new group, it’s already got a diverse mix of marketers from across Yorkshire in its ranks. As you might expect there are some common rules to follow; no direct selling, and no recruiting. Otherwise, this could be a great option if you’re looking for a fresh mix of people to network with!

    Members of the group use it to share tips and tricks from different marketing channels. There’s also plenty of experts sharing their insights in multiple areas, including web UI/UX, SEO tools and Yorkshire networking opportunities.

    Leeds is a great place to do business!

    3. Brand Yorkshire

    This group is famous for its annual Brand Yorkshire conference. Teamwork is a massive part of what they do; they encourage Yorkshire professionals to work together, and also hold regular networking events for professionals to attend. They previously focussed on working in the property sector, though in 2019 they branched out into general marketing as well.

    The group encourages collaboration between Yorkshire-based businesses and organisations. Members can benefit from lead generation and marketing services, and build their brand, while students can develop important skills for their post-education lives.

    4. Small Creative Agency Leaders

    As the name suggests, this is a specialist group focused on independent, freelance and small agency professionals. They offer support and advice for helping you to grow your business, whether this is in art, design, advertising or marketing.

    The group takes a keen interest in the unique challenges and opportunities that agency pros working in these industries face.
    They encourage members to add to their community by sharing their knowledge, and ask people to be respectful of each other. You can also post requests for help from members, though pitches and self-promotion aren’t allowed.

    5. West & North Yorkshire Chamber of Commerce

    This group offers comprehensive support to businesses in the West and North Yorkshire regions. It’s suitable for businesses across multiple levels, sizes and sectors. This support takes the form of networking events, seminars and training courses, alongside more general business advice and cost-saving services. They also lobby policy makers on issues that affect business growth, on a local, regional or national level.

    Members can ask questions, look for suppliers and raise issues that affect their business. They can also share their own advice if people are having difficulties. There is even space for blogs on a weekly basis.

    6. Content Marketing Institute

    As the name suggests, this international group’s mission is to advance the practice of content marketing, with a strong emphasis on open dialogue. This in turn means other forms of communication—like links to other posts, images and promotion of services—aren’t allowed, letting users focus on sharing tips, insights and best practices.

    If you’re looking for constructive conversations about a specific area of marketing, this group could be perfect for you. The group is the biggest of its kind on LinkedIn. It’s especially useful for Leeds marketing agencies working anywhere in digital marketing or copywriting, thanks to its regular updates with the latest content news.

    There’s great stuff on LinkedIn if you know where to look…

    7. Ad Age Discussion Group

    This international group is a great way to stay informed on multiple topics. It covers social and digital media, as well as CMO strategies and data-driven marketing. It’s an excellent way to share information and dialogue with one another. If you’re looking for a wider view of the digital landscape, the Ad Age Discussion Group is a good choice.


    We hope this article has helped make your search for useful LinkedIn groups easier. Whether you’re looking for a broad focus or something more selective, there’s some top talent out there sharing their latest tips and insights.

    If you’re a creative professional rather than an owner or manager of a marketing agency, take a look at our article on the best LinkedIn groups for creative professionals. These are an excellent way to stay abreast of industry changes and build up valuable industry contacts. We’ve made sure not to have too much overlap between that article and the one you’re reading, to ensure we cover as much ground as possible. However, if you want to expand your knowledge of these groups as a manager, feel free to check it out.

    If you’re looking to expand your workforce, we at Gloss pride ourselves on our knowledge of Yorkshire’s creative and digital industries. We’ve got plenty of expertise and a wide network of contacts under our belt; we draw on both of these to quickly find the cream of the crop candidate you’re after. Our multi-step process lets us identify your requirements, carry out a detailed search and carefully check each candidate before the interview process. The end result? Long term success with each and every candidate we recommend!

    When you’re ready to start your candidate search, we hope it’s clear we’re your first choice. You can submit your vacancy now to get the ball rolling. Looking for a specialist to introduce you to your dream candidate? We can help you with that. Call us on 0870 3219788 today.